A magazine is publication development plus production. The print run is the last step, not the first.
1. Define the publication
- Who reads it, and why?
- How often does it appear?
- What will each issue contain?
2. Plan an issue
Create a contents plan with word counts, assigned writers, image needs and deadlines. Put the deadline for final content well before the print date.
3. Collect and edit content
- Ask contributors for text and images in the same format.
- Edit for length, clarity and consistency.
- Get written permission for photos and quotes.
4. Design the template
Design a template once: masthead, page grid, typefaces, colours and styles for headings, captions and pull quotes. Reuse it every issue for consistency and lower cost.
5. Lay out and proof
- Place text and images.
- Circulate proofs to the editor and key contributors.
- Fix errors in one round, not many.
6. Choose print specifications
Size, page count (multiples of 4), paper, cover stock, binding (usually saddle stitch for thin issues), quantity.
7. Print and distribute
Decide who receives copies and how they will be delivered.
Do it once, well
Consistent templates and a fixed calendar make later issues quicker. See magazines and newsletters, or request a publication quote.