Reprints are where publishing operations get tested. A title that sells out with no stock loses sales; too much stock ties up cash.
The reprint cycle
- Track stock and sales. Know current stock, sales rate and pending orders.
- Set a trigger. Decide the stock level, or months of cover, at which a reprint is ordered.
- Review the file. Fix known errors and update details such as the price or edition line.
- Decide the run size. Base it on recent sales and lead time, not on hope.
- Choose the method. Digital for small top-ups, offset for large repeat runs.
- Order and schedule. Allow for lead time and delivery.
Keep files ready
Store the final print-ready files, cover file, specifications and any corrections in one place. A reprint that starts with the right files takes days off the schedule.
Corrected editions
Small corrections can go into the next printing. Major changes may justify a new edition and a new ISBN.
Outsourcing reprints
Publishers without production teams often outsource reprints to a partner who keeps the specification on record. See reprints and repeat orders and publisher printing.