The most common first-time mistake is ordering a large run to get a lower price per copy, then storing unsold boxes for years.
Start from how you will sell
- Family, friends and gifting: a few dozen copies.
- Events, readings and workshops: enough for each event, plus a few spares.
- Online only: consider print on demand, so copies are printed when ordered.
- Bookshops and distributors: they often want a defined stock; ask them first.
A cautious approach
- Print a small first batch through short-run printing.
- Read the printed copy carefully. Typos show up on paper that you missed on screen.
- Fix errors, then reprint. Reprints are simple when files are stored; see reprints.
Why not print more to save money?
A lower cost per copy only helps if the copies sell. If half a large run stays in boxes, your real cost per sold copy is higher than a small run would have been.
Numbers to bring to the printer
Give us the number you hope to sell in six months, and the number you are sure you can sell. Print closer to the second.
Not sure? Discuss your book and we will suggest a starting quantity for your plan.