Printing

Digital vs Offset Book Printing: Which Is Right for Your Book?

How digital and offset book printing differ, when each makes sense, and how to ask for quotes that let you compare them.

Both methods produce good books. They differ in how the job is set up, and that changes the cost at different quantities.

How they work

  • Digital printing sends your file directly to the press. There are no plates, so setup is low.
  • Offset printing transfers ink from metal plates. Making plates and setting up the press takes time and money, but each copy afterwards is cheap.

Comparison

Digital Offset
Setup cost Low Higher
Cost per copy at low quantity Reasonable High, because of setup
Cost per copy at high quantity Stays fairly flat Falls as quantity grows
Reprints Simple, small runs possible Usually a full new setup
Page count Any even number Fits sheet folds best (multiples of 8 or 16)

Where the crossover is

It depends on pages, size, paper and colour. There is no universal number. Ask for quotes at two quantities, for example 300 and 1,500, and look at total cost and cost per copy.

Rule of thumb

  • Small runs, first editions, books that may change: digital.
  • Large, stable runs: offset.

Not sure? Request a quote and ask us to price both.

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